SDR – The Sales Development Representative.

SDR – The Sales Development Representative.

In almost every company, sales jobs play a critical role in driving revenue growth, building customer relationships, and ensuring the company’s products and services reach their intended audience. Sales professionals need to possess a unique combination of technical or product & service expertise, communication skills, and the ability to adapt to rapidly changing market conditions. In the coming weeks we will take a look at the various roles that combine to make a well structured sales team.

Sales Development Representative (SDR)

The Sales Development Representative (SDR) is an entry-level sales position that focuses on generating leads and qualifying prospects. SDRs typically work closely with marketing teams to identify and target potential customers, and they use a range of outreach methods such as email, social media, and phone calls to engage with prospects.


  • Research and identify potential customers
  • Qualify leads and schedule meetings for Account Executives
  • Develop and maintain a pipeline of leads
  • Use CRM tools to track and manage sales activities


  • Strong communication and interpersonal skills
  • Familiarity with sales prospecting tools such as LinkedIn Sales Navigator
  • Knowledge of CRM tools like Salesforce
  • Ability to multitask and manage time effectively


The SDR is a key role in any organisation looking to develop a new customer base. As a graduate this is where you will often start your career as a sales professional. The skills you develop and hone here will pay dividends later in your career. People who go  straight in to an Account Executive role without having served time as an SDR often struggle when required to work in a new business development capacity.


Dublin Consulting is one of the few recruitment agencies in Ireland who specialise in sales recruitment. Furthermore we have a proven track record sourcing sales staff worldwide. We have seen first hand how transformative the impact of hiring the right sales people can be. We recruit sales staff across sectors including Technology, Finance, Life Science and Engineering. If you would like to talk to an experienced recruiter about your plans to expand your sales team then please contact us at: