VP of Sales

VP of Sales

In almost every company, sales jobs play a critical role in driving revenue growth, building customer relationships, and ensuring the company’s products and services reach their intended audience. Sales professionals need to possess a unique combination of technical or product & service expertise, communication skills, and the ability to adapt to rapidly changing market conditions. In the coming weeks we will take a look at the various roles that combine to make a well structured sales team.


Vice President (VP) of Sales:

A Vice President of Sales is a senior executive responsible for leading and managing a company’s sales organization. The VP of Sales is typically responsible for setting the sales strategy, developing and implementing sales plans, and achieving revenue targets. The VP of Sales is also responsible for recruiting, training, and managing the sales team, as well as building and maintaining relationships with customers.

The role and responsibilities of a VP of Sales may vary depending on the size and complexity of the organization. However, some common responsibilities include:

  1. Setting Sales Strategy: The VP of Sales is responsible for developing the sales strategy that aligns with the overall business strategy. This includes setting sales goals and objectives, identifying target markets, and developing sales tactics to achieve those goals.
  2. Sales Planning: The VP of Sales develops the sales plan that outlines the steps required to achieve the sales goals. This includes setting sales targets for the team, creating sales forecasts, and identifying the resources required to achieve the targets.
  3. Sales Management: The VP of Sales manages the sales team and ensures that they are aligned with the sales strategy and sales plan. This includes setting performance targets, coaching and mentoring the sales team, and creating a sales culture that motivates the team to achieve their targets.
  4. Customer Relationship Management: The VP of Sales is responsible for building and maintaining relationships with key customers. This includes identifying customer needs, providing solutions to their problems, and ensuring that the sales team is delivering high-quality service to customers.

In comparison, a Sales Director is a senior sales manager who is responsible for managing a specific sales team or region. The Sales Director reports to the VP of Sales and is responsible for implementing the sales strategy set by the VP of Sales. The Sales Director is responsible for managing the sales team, developing and implementing sales plans, and achieving sales targets for their team or region. While both roles share some similarities, the VP of Sales typically has a broader and more strategic focus, while the Sales Director has a more operational and tactical focus on managing a specific sales team or region.


Dublin Consulting is a leading recruitment agency based in Ireland who specialise in sales recruitment. Furthermore we have a proven track record sourcing sales staff worldwide. We have seen first hand how transformative the impact of hiring the right sales people can be. We recruit sales staff across sectors including Technology, Finance, Life Science and Engineering. If you would like to talk to an experienced recruiter about your plans to expand your sales team then please contact us at: info@dublinconsulting.ie